B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the… Read More


B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B marketers can serve the buyer… Read More


In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More


By understanding and catering to the needs of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the chances of winning a sale. In today's busy company world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. B2B marketing has the unique obst… Read More


It's Everything about the Partnership: Just How CEO-CMO Collaboration Can Change Your Advertising And Marketing StrategyDoes Your CMO Know Your Empty Promise Dreams? Otherwise, You're Establishing Them (and Your Firm) Up for FailureWhy Knowing the Ecosystem Is Everything: Guidance for Employing the Right CMOWhy You Required an Ecosystem Domain Expe… Read More